The Business Federation “Women for Tomorrow” Continues Supporting and Empowering Women Entrepreneurs and Begins Collaboration with Mastercard’s Financial Education Project.

The project aims to enhance financial literacy among micro and small entrepreneurs, with a primary focus on regions populated by ethnic and religious minorities (Samtskhe-Javakheti, Kvemo Kartli, Kakheti, and mountainous Adjara), where access to financial education is often limited due to language barriers and cultural specifics.

As part of the project, a joint training session will be held in Keda, mountainous Adjara, on September 7. Mastercard’s business management and finance module will focus on the unique challenges and opportunities faced by women entrepreneurs. The main topics will be women’s empowerment and the opportunities of e-commerce. The lectures will be led by Tamar Kachashvili, a member of the Women for Tomorrow Supervisory Board and founder of Caucasus Genetics, and Rusudan Andghuladze, a member of the federation and Business Development Director at the tech company TechproDC in Georgia.

The module will take place on September 7 at Chateau Millésime, in Keda. The registration deadline is September 5 at 11:59 PM. For more information and registration, please follow the link. The training is open to micro, small, and medium-sized entrepreneurs (MSMEs) living in Adjara, as well as students, school pupils, aspiring entrepreneurs, and other interested individuals.

Participants will learn about the following topics:

• Empowerment Through Entrepreneurship: The introductory session will cover the importance of women’s leadership in business and actionable strategies for starting a successful enterprise.

• E-Commerce Opportunities for Women: This session will cover the essentials of launching an online store, including product selection, pricing strategies, and logistics.

• Financial Management for Online Businesses: Financial literacy is crucial for any entrepreneur, especially in e-commerce. This session will focus on the specific financial challenges of managing an online business.

• Marketing and Branding in the Digital Age: Participants will learn how to craft a compelling brand story, optimize their products and services, and use digital marketing tools effectively.

• Innovation and Resilience in Business: Entrepreneurship is a journey full of challenges, particularly in fast-changing markets. This session will focus on the importance of innovation and adaptability in business. Attendees will receive practical advice and information about tools that can help them succeed.

Mastercard’s financial education project is being implemented under the USAID “Unity Through Diversity” program by the United Nations Association of Georgia, with the financial support of the U.S. Agency for International Development (USAID).